You can’t please everyone. And do you know what? You shouldn’t even try to. If you do, you will end up playing it safe… being predictable and being ignored. Ouch!
That’s not a smart move for any business owner, who wants to grow a successful business. Why? Because it’s impossible to achieve any kind of commercial success, when you’re keeping your head down, working hard and being ignored.
The answer is to embrace criticism
Instead of blending into the background, you can choose to do work that matters. Tell it the way you see it. Put your own dent in the universe.
However, the moment you do, you will be criticised. It’s the price you pay for visibility and an indication that people are noticing you.
Critics seldom create anything. They are like the school bully, who hurts other kids because it makes them feel better about themselves. And that’s the point. Critics are only interested in themselves. It’s all about them. They are feeding a need they have, to get a response. To be listened to.
That’s why it’s insane to allow the fear of criticism to hold your business back. Feel the fear. Then immediately call it out for what it really is — an inevitable part of being noticed.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.