My friends Colleen and Matt went for a meal recently. It wasn’t a pleasant experience. Matt’s dessert arrived on a dirty plate. They told me that from that moment onward, their dining experience was ruined.

That restaurant could have the best chef. It could use the freshest ingredients and have the highest hygiene standards. Their staff could be top of the pile, too. It doesn’t matter. It doesn’t matter because they allowed food to be served to a diner on a dirty plate.

Imagine you decide to send flowers to a loved one. It doesn’t matter that the florist picked the most beautiful flowers and arranged them with amazing artistry… if they fail to deliver them with care and your loved one receives flowers that were damaged in transit.

The lesson here is simple: We can ruin a great deal of hard work and maybe lose customers, if we fail to pay close attention to the way we present the end product.