Is your business benefitting from one of the most powerful principles in marketing?

You’ve seen it happen again and again. The media reports that something is about to be in short supply. Then, all of a sudden, we see footage of people standing in line… just so they can get it before it runs out.

Whether it’s the new, must-have smartphone or the latest hot Christmas present, demand shoots through the roof as soon as people think they could miss out. It happens because of something Dr. Robert Cialdini calls the principle of scarcity.

So, here’s my question for you:

Is there a product or service you offer to your clients, which has limited availability built-in?

If not, create one now. Otherwise you’re leaving money on the table.