I see a lot of business owners and entrepreneurs making the same, costly mistake with social media marketing. So, I wrote this for you. I hope you find it useful.
Are you platform hopping?
When looking to improve the bankable results they achieve from social media, many people hop from platform to platform. The latest destination for platform hoppers is Snapchat. That’s why it’s packed full of frustrated business owners, trying to be the next Gary Vee.
They think they need to be there.
They’ve heard it’s where all the buzz is.
However, they find it impossible to stand out, attract attention and drive sales. They’re already waiting for the next hot platform. In case that one works.
Here’s the thing:
Platform hopping is like going on fad diets. After a few months of hard work, you’re usually in a worse place than before you started.
Why?
Because the platform is seldom the problem. It’s far more likely that you need to change (improve) your strategy, rather than change your platform. On every platform there are business owners doing great and others who struggle.
The strategy is what makes the difference.
What next?
Decide what you want to achieve. Then, find the social media platform or platforms, which are the best fit. Without knowing your exact situation and what you want to achieve, I can’t give you specific strategy advice.
There is, however, one thing that’s universally true.
If you copy what you see others doing, follow step-by-step guides or rely on social media management software, you will always struggle. For you to get the best results from social media, you need to stand out… which is impossible, via copying, following a guide or using software.
(Here’s how to stand out — no guide required.)
In short, spend less time hopping between platforms and more time improving your strategy. It’s your strategy, which makes all the difference.