I have an idea to share with you today, which is one of the most powerful I have covered on Jim’s Marketing Blog. If you want to attract more clients, I’m sure you’ll find it extremely useful.
When I speak with a prospective client, I have a 4 word phrase that always captures their attention.
It’s simply this: “Bring me your problems”.
Bring me your problems
The moment a small business owner hears those words, I can almost feel the stress leave their body. Many have wrestled with their business development problems for years. Now, they finally have the help they need, from a renowned marketing expert.
They’re no longer guessing. They’re no longer alone. They’re free again, to really enjoy their business and to look ahead with total confidence.
Note: That same 4 word phrase is also exceptionally powerful, when used within a marketing message.
What this means for you and your business
If you’re a service provider, you are a professional problem solver. This is true regardless of the kind of services you offer. With that in mind, I have a question for you.
Do you clearly ask your clients (and prospective clients) to bring you their problems? If those 4 words do not appear in your marketing, you’re missing an amazing opportunity.
It’s hard to overstate how powerful those 4 words are and how attractive they are. Why? Because it’s what everyone wants to hear.
No one wants to struggle with a problem. However, when was the last time someone explicitly asked you to bring them your problems? When was the last time a piece of marketing grabbed your attention, not by trying to sell you something, but by asking you to bring them your problems? It almost never happens in business, yet everyone wants to hear it.
And that’s why those 4 words have such a massive, immediate, positive impact.