You’re going to love this!
Today, I’m going to share the single most important thing you need to know, if you want to attract regular sales leads and business enquiries.
To begin, I need to ask you a question:
Why do prospective clients call you, email you or ask you questions?
It’s because they’re curious!
They need to know something and their curiosity motivates them to get in touch. So, you get a sales lead or business enquiry. This creates a dialogue between you and them. And a chance to convert them into a new client or customer.
- Ineffective marketing tries to explain everything. To answer every possible question. To eliminate as much curiosity as possible. And as a direct result, it attracts very few sales leads.
- Effective marketing provides just enough information. Enough information to inform the prospect and ignite their curiosity. And as a direct result, it regularly attracts high quality sales leads.
Think about it. Every enquiry you have ever had or will ever receive, is because the other person needs to know something. So, if you want your marketing to attract more sales enquiries, it needs to create more curiosity and answer fewer questions.