Today, I’m going to show you how to grow your business, build your reputation, keep your customers or clients happy and generate extremely valuable referrals.
Better still, all it takes is one adjustment to the way most small businesses operate.
When I share this idea with business owners, I use the following example. Think about some of the most powerful commercial logos. Apple, Chanel, McDonald’s, Adidas, IBM, Google and Target, etc. All of these designs look simplistic. A child could reproduce any of them in a few seconds.
Now, imagine for a moment what happens when a business owner hires a great designer to create their logo. The designer then gets back to the client with exactly what the client needs… a powerful, extremely effective, yet brilliantly-simple design. Like one of the world-class examples I just mentioned.
Because the client is not a design professional, they want MORE for their money. So, they demand changes.
- More detail.
- More lines.
- More complexity.
If the designer gives the client what the client wants, the client ends up with a confusing piece of junk.
If the designer gives the client what the client needs, the client ends up with an effective, professionally designed logo.
How to get this right
The best service providers use education, to help the client understand what the client needs.
When the service provider does this correctly.
- The client ends up with what they want and what they need.
- The service provider ends up with a delighted client, who has a great piece of work. That’s the kind of client who provides valuable referrals.
- The marketplace gets to see your very best work, which helps you build an excellent reputation.
Your clients deserve your very best work. And so do you, my friend.