Your service is better than most of the other providers in your niche. And it’s far, far better than many.
This begs the question: Why don’t more clients hire you?
The challenge is that offering a great service, by itself, isn’t enough. (I explain why here). And telling people you offer a great service in your marketing isn’t enough, either. After all, that’s what every business claims to offer.
To attract the quality and quantity of clients you deserve, you need a better approach. So I thought I’d share a few ideas with you. I hope you find them useful.
1. Make it easy for people to tell their friends about you.
Some services are massively easier to recommend than others. As a result, they get the word of mouth recommendations, when their equally good competitors don’t.
Here’s why: The best-marketed businesses understand that clients need help, when it comes to spreading the word. The rest just work really hard, provide a great service and wonder why they get so few client referrals.
Rather than try and cram what you need to know into this section of this post, if you’re not getting the referrals you deserve, I recommend you read this.
2. Publish a podcast, blog, vlog or newsletter.
Then showcase your knowledge by answering relevant questions. Don’t leave your prospective clients wondering how knowledgeable you are. Show them! Remember: Actions speak louder than words.
This approach gives you a valuable, added benefit too. If you turn up regularly with answers, for a long enough period of time, you also demonstrate your reliability. You show the marketplace you can be relied upon to start a project and stick with it.
That’s marketing gold dust! Why? Because it helps you build trust in the mind of a prospective client, before they’ve even spoken with you.
3. Get your stars out.
If you have any awards, notable media mentions or quantifiable achievements, don’t keep it a secret. Put them where prospective clients will see them. I use my blog’s About page.
Some business owners struggle with this. They don’t want to appear boastful. And I totally get it.
However, you need to look at yourself through the eyes of a prospective client, who has never heard of you. This person will arrive on your website and immediately start building a picture of you in their mind. They won’t know you’re being humble when you fail to mention any meaningful achievements. They’ll simply build that picture, with those key, trust-building facts missing.
I hope you found those ideas useful. More importantly my friend, I hope they inspire you to take action and start achieving the results you deserve.