Do you sell to prospective clients or do they hire you, instead?
That’s not a play on words. The difference is huge. In fact, the difference is what separates the most successful service providers from the rest.
For example, I haven’t sold my services to anyone in years. However, new clients hire me all the time. My marketing attracts their attention, then inspires them to contact me. No selling required. Ever.
You can do the same.
That’s how successful marketing works
It attracts enquiries from prospective clients, who have a need for your services. And because they’re approaching you for your skills and professionalism, something extremely valuable happens.
They position you in their mind as a professional with the expertize they need. They don’t see you as a salesperson. They don’t see you as a needy service provider pitching them. So, instead of feeling like they’re being sold to, they’re simply having a conversation with you, about what they need. It’s wonderful. It’s zero pressure.
And the difference it makes is huge!
If your current marketing doesn’t regularly attract targeted enquiries from prospective clients, it’s working against you. It’s placing a very low ceiling on your potential. It’s a source of unnecessary stress. Thankfully, it’s also 100% avoidable.
Attracting new clients doesn’t need to be difficult. It’s simply a matter of doing the right things, correctly. Right now, as you read this, there are people, in your industry who are already doing it the right way and enjoying the rewards.
You can too
It starts with the decision to take action. That’s a decision that most small business owners dodge. They don’t want things to remain the way they are, yet at the same time, they’re comfortable. So they put it off, because they just had a good week or maybe they signed up a new client.
Then 12 months later they wonder why their business has spun its wheels for another year!
There’s no need to settle for things the way they are. The expertize you need is out there. You just need to let go of the failing familiar, so you can grasp the rewards that are waiting for you outside your comfort zone.