Look at the 7 ideas below. Each one represents something, which your clients and future clients are attracted to.
If you currently attract too few sales or client enquiries, you’ll almost certainly be missing one or more of the following.
- People love to succeed: What are you doing, to help them achieve their dreams?
- People love to feel secure: What are you doing, to help them avoid risk?
- People love to learn: What are you doing, to educate them on something important to them?
- People love to belong: What are you doing, to create a community for them?
- People love to save time: What are you doing, to help them reclaim wasted time?
- People love to talk: What are you doing, to give them a story worth sharing?
- People love to relax: What are you doing, to reduce the stress in their lives?
Are any of those areas missing from your marketing message? If they are, look for ways to incorporate them.