I have a very quick, yet powerful business development tip to share with you today.
It starts with a question.
Have you noticed how the best decisions you’ve ever made had 2 things in common?
Firstly, they were all big decisions. Really BIG decisions. For example, the decision to buy or rent your first home, or to get married, start a family, start a business, etc., are all huge, life-changing decisions. Secondly, you made these massive decisions even though you had no guarantee of success in advance.
Those same 2 factors are also essential to our business success. Our biggest commercial breakthroughs come from making big decisions, with no guarantees.
So if we have a poorly-calibrated view of risk, we place a very low limit on what we can achieve. We fail to enjoy the major progress, which is only possible when we make the major decisions that will lead us to major success.
If our business is growing too slowly, we need to identify the business decisions we’re avoiding. Because the answers we need are right there.
Photo by Matt Reiter.