Is toxic marketing losing you a fortune? Probably. Here’s why!

Did you know, healthy marketing and healthy eating share something in common?

Well, they do. It’s this:

• There’s more than one method for healthy eating. The challenge comes, when you combine ideas from a number of conflicting methods. This creates a toxic mix, which can make you sick.
• There’s also more than one way to successfully market a business. And just like the previous example, you can create a devastatingly toxic mix, by combining ideas from conflicting marketing methods.

Here’s why this matters

Almost every small business owner is needlessly losing a fortune and missing great opportunities, thanks to a toxic marketing mix.

There are dozens of extremely common examples. Here are just a few to help illustrate what I mean.

• The consultants who promise a high value service, yet work for average or below average fees. They seem unaware, how people are warned from childhood that quality doesn’t come cheap. That if something looks too good to be true, it is too good to be true. This kind of mixed marketing warns your marketplace not to believe you.
• The business owner who wants to SEO their content for maximum search traffic, and also wants to maximise that same content, to inspire people to hire them or buy from them. It doesn’t work. Write for search engine algorithms or write to utterly compel people to make a purchasing decision. Choose: Machines or people? Do both and you’ll fail on both counts. 
• The service providers who claim to be in high demand, yet who beg strangers to book a free consultation with them, via their website. Unaware how needy and desperate they look, they wonder why people won’t talk to them for free.

Sadly, not every toxic marketing mix is obvious to the untrained eye. That’s why they’re so common.

But as we enter such an uncertain time for the global economy, the savvy business owner must (at least try) and spot them.