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Many of you have emailed me, asking for advice on what you should be focusing on right now.
Obviously, different businesses have different needs. But as we all know, hunkering down and waiting for things to magically just get better, isn’t an option.
With that in mind, here are some general examples of things you should consider.
- Research the new needs of your marketplace. It definitely will not be business as usual after the crisis passes.
- Stop watching rolling news and feed your mind with useful ideas instead.
- Build strategic alliances. Partner-up with providers, who offer a complimentary, but non-conflicting product or service.
- Sketch out ideas (and then develop) new, highly profitable services.
- Plan the way forward for your business.
- Form endorsed relationships.
- Before you market anything to anyone, remember that these are weird times for everyone.
- Look outside your industry for new ideas, which could dramatically improve your business.
- Get to know your clients better.
- Hire expert marketing help. This is the worst time in history to rely on DIY marketing.
- Start a blog, then distribute it via email. Like I do.
- Ramp up your marketplace outreach.
- Look for ways to connect your clients or customers with one another.
- Ask your clients and former clients, “How can I help?”.
- Send a ‘thank you’ to all those helping you during the crisis.
Most importantly, get active now. Don’t let your competitors gain a huge advantage over you, by building their businesses while you’re waiting to see how things pan out. That’s an unnecessary additional business problem, which you really don’t need. So get moving. And get moving now.
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