Today’s post is about two service providers. In the same industry. In the same country. Serving a very similar marketplace. With all the same coronavirus / economic hurdles as each other.

I was prompted to write this, after an email I received from a reader. He thanked me for the post I’d just written, then explained how tough things were for his business.

He said he was going to “keep his head down” and wait for the coronavirus to pass and the economy to pick up. He went on to explain that you can’t make money in his industry right now, “because no one is spending”.

Here’s why his email stood out

I’m currently working with someone in the same country as him, in the same industry as him. My client’s business is flourishing. And this is largely because her focus is 180 degrees different to his.

For example.

• She’s focused on growing. While he’s focused on surviving.
• She’s focused on moving. While he’s focused on waiting.
• She’s focused on opportunities. While he’s focused on losses.

Interestingly, she started off just as worried about the future as he is. What made all the difference is how she responds when she’s worried.

I remember vividly how fearful she was on our initial session, in March. She told me that her strategy for dealing with fear is to use it, to motivate her to look for answers. In this case, she found my service when looking for a way to navigate the changing economy caused by coronavirus.

She told me that taking positive action gives her a sense of control and keeps her focused on what she wants, rather than what she fears. This fills her with energy and justified confidence for the future.

Move forward with justified confidence

By choosing to focus on thriving, you drastically improve the scenario.

You get to spend your days working on successfully growing your business. Your shift of focus also enables you to see opportunities, which fear-focused business owners will miss. You transition from a feeling of apprehension, to one of excitement.

And it improves literally everything for you and your business.