Here’s a powerful, proven thought experiment I often use, to help people rapidly increase the growth of their businesses. I believe you’ll find it useful, so here it is.
I’d like you to muse on the following.
- Think of a business, which offers a unique blend of services, unlike others in their industry.
- Think of a business, which dedicates time every week to improving its effectiveness in one key area.
- Think of a business, which is dedicated to customer retention, so it seldom loses a client or customer.
- Think of a business, which actively builds a valuable network of decision makers.
- Think of a business, which uses highly effective marketing strategies, so it attracts the best customers.
Now, take a few moments to consider the following. What will happen when that type of business moves into your area, targeting your customers and targeting your future customers.
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Be the threat
Before something like that happens to you, it’s essential for YOU to do it first. Become that threat, to your existing competitors. Take action on every one of those 5 steps above and watch your business grow faster and stronger than ever before.
The hardest part is not applying those 5 steps. There’s lots of ways to put all 5 of them into play. By far, the hardest part is getting started as soon as possible and working on it until your business is protected.
If you’re not quite motivated enough to take action yet, this may help. It’s what we see happen every time a well-prepared competitor targets an area.
- The competitor arrives with a well-planned strategy in place and is making waves.
- The competitor also has total control of the time line. This gives them a massive advantage.
- The unprepared businesses are shocked to find themselves in the middle of a commercial attack.
- The unprepared businesses are left scrambling for ideas as they try to figure out what to do. All the while, the competitor is gaining more and more market share.
In short, don’t wait. Be the threat. Plan for massive success right now. Choose to become that proactive, uniquely valuable, constantly improving threat to your competitors.
Plus, once you get started, you’ll quickly find yourself with more confidence, energy and greater peace of mind. It’s a natural consequence of proactively planning for success.
Photo by Ant Rozetsky