I receive a lot of questions from business owners, who want advice on how to grow their lists. And I usually start by explaining the absolute cornerstone of list-building, which is very seldom mentioned.
It’s simply this.
The idea of growing your list is based on a fallacy. You can’t possibly grow your list or build your list.
That’s because your list is never yours.
You simply borrow it.
Allow me to explain
We don’t own the attention of subscribers; readers, viewers, listeners, or followers, etc. We have to earn their attention… and then keep re-earning it. Never, ever take it for granted. Consistently strive to provide useful information.
When we stop thinking of subscribers as our subscribers, we operate from a them-first mindset. This motivates us to produce our best work. As a result, we find that we retain far more subscribers for far longer. We also find they proactively recommend us to their friends and contacts.
The pay-off is huge.
The pay-off from this approach is huge. With greater retention, plus a faster growth-rate, your lists will grow like a snowball. It’s the list building equivalent of compound interest.
Photo by Melanie Deziel
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.