Image: Jose Aragones
There are certain people who you and your business need to avoid.
Some are easy to spot.
- The business consultant who claims to be in demand, yet offers free consultations.
- The web designer whose website is outdated and ugly.
- The marketing expert who has to pester people on Linkedin, because their own marketing doesn’t work.
- The copywriter whose content is uninspiring.
- The leadership expert who’s just like all the other leadership experts. (Think about that).
Others are harder to spot.
- The strategist whose own strategy isn’t working.
- The accountant who understands the numbers, but can’t express what they mean to your business.
- The PR person whose own PR doesn’t create any meaningful buzz.
- The business coach who has never built a successful business.
Here’s the thing: With a slick website and some testimonials (fake or otherwise), anyone can claim to be an expert in anything. So, before you hire the services of an expert, ask them to back up their claims in a way that is both meaningful and verifiable.
How to avoid making a costly mistake
One of he best ways to avoid hiring the wrong provider is via personal recommendation. Ask your friends and trusted contacts if they have someone suitable they can endorse to you.
Tip: Make sure the person giving you the endorsement has first-hand experience of the provider. This is critically important. Occasionally, a friend or contact may give you the name of someone they’re aware of from Linkedin or from a Facebook Group they’re in, etc., with no actual experience of the person’s ability or effectiveness.
Even if they have first-hand experience of the provider’s work and their recommendation is glowing, still do some background research. Be as sure as you can be. Only when you are fully satisfied with their credentials should you consider hiring them.
I hope this helps you avoid making a costly mistake. Equally, I hope it helps you locate, and benefit from, the best quality providers for your business.