So, you want to get your products or services noticed? Of course you do. You work hard, your business is excellent and more people need to know about what you do.

However, before you start working on how to get noticed, you’ll need to put some foundations in place. Otherwise, you’ll blow a ton of money, waste your time and miss out on some potentially great opportunities.

With this in mind, be sure to check the following.

• Do you have an accurate way to measure the number of prospective customers or clients who notice you?
• Have you determined the number of people you need to notice you, in order for your business to flourish?
• Are you able to accurately track whether you are getting noticed by the right people, or just a poorly targeted mix?
• When people notice you for the first time, do your *touchpoints build an image of trust? *Touchpoints are the places where a new prospective encounters you, such as your website, Linkedin, your newsletter, your office, your store, your advertising, etc.
• Will new prospective customers find your marketing message compelling enough, to motivate them to place an order, to contact you, to come back for more, etc? [This tip will help you]
• And have you made it extremely easy and intuitive, for them to recommend you to their friends and contacts?
• Do you have a robust strategy to get their permission to stay in touch with them?
• Are your systems, both online and offline, regularly tested, to ensure they’re working, or are you losing prospective customers or important data, without even knowing it?

The key is to make sure you don’t simply get noticed, but that you get noticed by the right people. And that when these prospective customers notice you, you’re optimized to turn their attention into money in the bank.

Get this balance right and you’ll convert more people into customers in 2025 than ever before.