I’ve heard numerous business owners ask the same question recently. They want to know when things will go back to normal.
They’re asking the wrong question. Things can’t go back to normal.
- Time only moves forward. There’s no going back.
- Even if we invented a time machine, normal means something different to every person who asks the question.
But that’s okay. You can get things back to normal for you and your business. You won’t need a time machine. You only need to know what normal means for you and your business.
Back to normal
So, what does your version of normal look like? You’ll typically find it was the way things felt for you at a certain point in the past. Usually this is a sense of stability or security. Plus, a feeling that things were more predictable and consistent, less volatile.
Whatever normal means to you, write it down.
Once you have your very own, unique picture of what normal means for you and your business, you can start to build it. Your picture becomes the equivalent of an architect’s drawing. You use your picture to guide you, as you put the pieces into place, so your sense of stability, security and predictability are back to normal.
How?
While your competitors are waiting for the impossible, you get to work. You start by thinking what structures you will need to have around you, to create your feeling of normality. Here are some suggestions to get you started.
Stability and security: These are radically improved when you have the required finances in place. So, decide what’s your figure… how much would it take for you to have the same feeling of stability and security, as you had when things were normal? For extra security, add a zero! Next, get the best advice you can regarding building your wealth. Then, make a plan. How many additional sales do you need to make, or how many new clients do you need. Even better (because it’s faster and easier), what new products or services could you develop for your existing customers or clients.
Predictability: Even when things were normal for you, you couldn’t predict everything. No one can. However, you can predict your future even better than before, by making it happen. This means planning for it and following your plan. So, what would you love to happen over the next 30-days, 6-months, or the next year, 5-years or decade? Write it down. Make a plan.
This isn’t difficult. Seriously. You’re smarter, better looking and your jokes are funnier than people who’ve already done this.
There’s a fast and extremely valuable additional benefit from working on getting things back to normal. Very shortly after you begin making your plans, you’ll start to feel less stressed and more positive. You’ll have a greater feeling of control, because you’ll actually be in control. That feeling of positivity and being in control is invaluable. It provides you with increased optimism, greater enthusiasm and more energy.
Exactly what you need in order to succeed. (Hey, that rhymes)
Main image by Visual Tag Mx