
Here are 17 tips to help you grow a stronger business. In no particular order.
Lead with outcomes
People are buying what life looks like after doing business with you. Don’t sell the process. Sell the improvement.
Simplify the next step
Don’t just tell prospects about your product or service. Show them exactly what they need to do next. One clear action. Make it easy for them to move forward.
Your brand is always doing something
If you haven’t built your brand with intention, it’s still shaping how people see you. Only negatively.
Fit in and disappear
If your offer looks like your competitors’, you vanish. Be specific. Be different. Be seen.
Don’t build your audience on rented land
Social media platforms regularly change their rules and algorithms. They can disconnect you from your community or massively restrict your reach at any time. And it’s put many people out of business. Build an email list. Own your business’ communication channel.
Turn up consistently
In uncertain times, consistency builds trust. Be the business that turns up, follows through, and keeps its word even when others go quiet.
Stop waiting. Start creating
The perfect time won’t come. Build the opportunity yourself.
People buy for their reasons
Not yours. Always start with what matters to them.
You don’t own your customers (or clients)
You borrow them. They’re free to leave. So, keep increasing your value.
Every touchpoint matters
Buyers check you out quietly, behind the scenes. Especially your online personality. Make sure every part of your presence earns their confidence.
Too many low-quality customers
Low quality customers or clients are the unavoidable result of low-quality marketing.
Everything you do is marketing
Yes, everything… look. The way you answer emails. Your prices. Your contracts. How you follow-up. People notice. And they talk.
Use curiosity in your marketing
Give people just enough information to spark a question. That’s how you generate enquiries. Not by trying to answer everything upfront.
Use fewer words
Most marketing copy I see is 70% too long. Cut to the chase before they lose interest.
Don’t lower your fees
Raise your value. People pay for outcomes, not discounts.
Clarity sells. Confusion repels
Make your message short, clear and easy to act on. Too many options? They won’t pick any.
Earn permission
When someone chooses to hear from you, they’re far more likely to listen.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.