This is massive.
I’d like to introduce you to one of the most powerful ideas in marketing. It’s an absolute marketing essential, known as mutually beneficial relationships or MBRs.
Here’s how it works, starting with a simple question.
Who already serves your prospective clients or customers, with a service or product that doesn’t conflict with your own?
This is why that question is worth so much to you. Those non-conflicting providers already have the attention and trust of your prospects. An introduction to your prospects, from one of those providers, someone they already trust, can make you a fortune.
Here’s how
MBRs are a cornerstone of success. The effectiveness of the strategy is behind the explosive growth of many of the world’s fastest growing businesses. In my own experience, many of my biggest commercial successes have come from MBRs. And some of these relationships have been producing high-profit income for well over a decade.
That’s because once you’ve built the relationships, they carry on working for you.
With one very important warning.
Mutually means mutually!
Mutually beneficial relationships need to be exactly that.. mutually beneficial. Failing to understand this and get the balance right is the only thing that can stop you. The relationship must benefit the other person in a rewarding way. Just like any relationship, for it to work both parties need to be valued.
So, determine what you can offer these non-conflicting providers, which will motivate them to help you.
How do you get the motivation right?
You need to fully understand the risk you’re asking a potential partner to take. That person or company will be concerned that they risk damaging their relationship with their clients, if you fail to deliver. Remember, they don’t know you yet.
However, as long as the relationship you propose is beneficial enough for them, and you can convince them of your reputation, you’ll massively lower their perceived risk and increase the odds that they’ll want to proceed.
The potential for you and your business is huge.
How huge?
This huge!
- When I help my clients build MBRs, I can usually find a couple of dozen industries that are non-conflicting with theirs, yet serve the same people or companies.
- And each of these industries can have dozens, hundreds or thousands of potential, mutually beneficial partners.
- And each of these partners can have dozens, hundreds or thousands of customers.
That’s thousands, times thousands of potential new customers, who are already feeling positive about buying from you. Just think about that for a moment. And let it sink in. Then, why not decide to build an MBR.
Decades of experience assures me that you’ll be very, very glad you did.