When you are looking for new ideas or you need to solve a problem, do you think on paper? This post will show you 2 very simple, easy to use tools, which can help you become massively more creative and a superstar problem solver.
I was working at my desk the other day, when a friend pointed out that he thought it was odd, that I was writing notes out using pen and paper, with all that hi-tech equipment around me. I explained to him that I find it far more effective to create, using pen and paper, than using a computer. It’s as if the ideas flow more easily for me, using a more natural interface.
Here are the 2 main tools I use for thinking on paper.
1. Spider diagrams
The first tool I use for thinking on paper, is a simple spider diagram, like the one below, from The University of Sheffield. I use this as a way to generate ideas. I start off with a key word in the middle of the page. This key word or short phrase is something that’s linked to a project I am working on. Once the key word is written down, I spider off it, with new ideas.
As you can see below, some of these ideas lead to others, which I keep in order using a line to link them. This shows me instantly, how my thought process is working. Because these ideas are all on paper in front of me, I don’t need to remember them and can use my mind 100% to create. I have tried using software programs that offer the same functionality, but find it far less effective than this simple approach.
2. Hand written lists
Another way I think on paper, is to use hand written lists, as a way to solve problems.
I start off by writing the problem down at the top of the page, as if it were a question. So, instead of writing down:
“Bob needs to quit smoking and I would like to help him.”
I would write this down:
“How can I help Bob quit smoking in a way that he will find enjoyable?”
By the way, the better the question you start off with, the better your answers will be – so spend as much time as necessary getting the question right!
Next, I simply write down as many possible answers as I can. I just let my mind flow and feel free to write down anything – without restriction. I always shoot for at least 15 answers, because I find that pushes me to keep producing answers and ideas. It’s amazing how many answers I have been able to find using this method; especially when faced with really tricky issues and challenges.
I know that there are many structured tools, to help us become more creative and better problem solvers. However, the purpose of this brief post, was simply to share 2 extremely productive, simple techniques that anyone can master in 5 minutes.
I would really like to know what tools you use to help you come up with ideas and answers. Please share them with your fellow readers and myself.

You can’t beat brainstorming with one or two other people for generating ideas, in my opinion.
Another favourite technique of mine to generate inspiration is to let your subconscious do the work. I state the problem to myself either on paper or in conversation, to focus my mind, discuss it briefly, then deliberately stop. After that I work on something else. Usually by the time I need to get back to it, I have several options bubbling away in my mind.
Hi Ash,
For generating ideas and answers to ‘non-sensitive’ problems, group sessions can really help. So long as you get the right people involved.
I find that small business owners often develop ‘sensitive’ problems or challenges, which they don’t want to share with others, via group work. These may be financial fir example. In these non-group cases, it’s also good to know how to tap into your own creativity.
Thanks for the comment sir!
I also love pen and paper to improve my thinking. I always carry a little book with me to sign up something I can expand on later. And I like to make little diagrams all the time, and pen and paper are great for that.
Although lately I also use my paint program a lot. That took some time to get used to, but now I use it about as much as pen and paper.
And I love what you say about getting the question right. I agree, for many reasons actually. I think it is a great way to get more focussed. But also to change the question to get a broader view.
And once it is on the paper (so the thoughts have become words) the thinking gets so much more structured, even later while doing other things. And then, like Ash said, let the subconscious take over for a while.
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Hi Jim. Pen, paper and the spider diagram would be one of my favourites. Coming from a techie background, simple use cases work as well – slightly fancier than a spider – but only by a little bit!
Ask the question – get the answer is the approach. How, what, when, where, who.. whatever the appropriate beginning to the sentence as it will drive you to an answer simply by giving the direction.
Nice post.
Cheers
Barney
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Hi Jim,
I use 2 things primarily: first the spider diagram you talk about here. I was also tempted to buy software that did the same thing, but paper and pen works for me.
I also use post-it notes with large pieces of paper: one idea or question per post-it; then if another idea flows from one of them, I write a subsequent post-it which I put near the first one. Something I learned from my consulting days, but again it works for me in helping me get my thoughts fleshed out.
Thanks again, Jim.
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Use randomisation to aid creativity; to help clients think of special offers I use cards with WHAT (“20% off” or “free product”), WHO(“new clients” or “kids”) and WHEN(“when they spend £x” or “if they bring a friend”). Shuffle each pack and lay them out in sets. Throws up some unusual ideas! Can do the same thing simply with numbered lists and a couple of dice.
Two of my favorite tools for brainstorming is the Moleskine notebook and my Space pen. I take them everywhere and would not be without them.
Grant Griffiths´s last blog ..How to stop feeling like a small fish
Grant, same here. I love my Moleskine!
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Good Morning Jim,
I really want to thank you for all your advise and suggestions on how to market muself online..
Believe it or not but You have been like my secret software!
The things You write are like money in t bank!
Anyways just wanted to let You know how greatful I am for stopping and actknowledging Your content.
Thank You
Jim Connolly
Norma Flecha
Straight Talk
Straightalk´s last blog ..
Spider diagrams (same as mindmaps?) are great when I’m brainstorming or organizing my thoughts. I use paper, a white board, or software depending on what I intend to do with the diagram. Pen and paper is great if your topics don’t overflow a page. A portable white board allows you to view the diagram from a distance – this can be a powerful perspective. Software is great if you have a large diagram or want to use a non-handwritten diagram in a document. I use XMind and like its option to show/collapse details and to drill down on a bubble. Regardless of the tool, I sometimes color-code bubbles for visual emphasis.
Your handwritten list technique is better than mine so I’m adopting yours. I would have noted “Ways to Help Bob Stop Smoking” but stating it as a question is smarter. It reminds me of my 8th grade algebra teacher’s technique for working story problems. He made us define variables at the top of our papers. Example: X = Number of pens that will fit in the container. When my mind started to wander, referring to this definition immediately restored focus.
Jim I am so happy Julie introduced us. In spare time am reading your prior posts. I can see your ‘spider’ system being helpful but will call it my octopus instead (paranoid about spiders).
Being a notorious list maker your second suggestion will be extremely simple for me I can see already where wording it as a question will help inspire answers.
The spider tool is like the mind mapping technique. Together with making lists, they help breakdown our thought patterns and make it easier for us to accomplish one big task by doing one little task at a time.
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