Here’s the foundation of all successful marketing. In just 7 words.
It motivates people to take action, now.
I’ll break that down into 3 steps. Then, I’ll show you how to put it to work for your business.
- It motivates people: It gives them a compelling reason. A reason, which is powerful enough to grab their attention and generate enough desire within them that they’re ready for the next step.
- To take action: It makes a direct request. It asks them to; call us, click here, proceed to checkout, visit us, read this, subscribe, etc.
- Now: It asks them, whilst their motivation is high, to take the action required. Right now. Straight away. That’s because even if they love what you said and are genuinely interested, their attention will soon jump onto the next thing. This could be a notification on their phone, a delivery person might arrive with a package for them or they suddenly notice it’s time to meet their friend for lunch… and you’ll lose them. They tell themselves “I’ll do it later” and later becomes never.
Small business owners using AI for marketing copywriting will find all 3 of those essential elements are weak or toxic. Weak as in just too generic and not compelling enough.
- Toxic, as in 50% of people said they prefer NOT to give their business to brands using AI.
- Toxic, as in 68% of people frequently wonder whether the AI content and information they see is real! Your prospects simply do not trust it.
For the small business owners who write their own copy, you’re usually weak in only 1 of those essential steps. It’s either not motivating enough, lacks a direct call to action or doesn’t generate sufficient urgency. It’s easy for you to fix and will greatly improve your results, when done correctly.
The solution
Take a look at all your marketing messages and check you have all 3 of those steps fully covered. Try to be as open-minded as possible. Make sure it’s motivating, action driven and urgent. If you think any of those areas can be improved, improve them. Repeat this process until you have fully maximized everything.
And remember, one of the most powerful forms of marketing right now, is to allow those things that make you unique, to shine through.
So, be yourself.
Your uniqueness has never, ever been more attractive to your prospects.
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IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!