Struggling artists sign their work.
Successful artists also sign their work. But they sign it twice. I believe you should sign your work twice, too.
Allow me to explain.
Artists who struggle to sell their work throughout their career, sign their work by writing their signature on it.
Artists whose work sells for fortunes do the same. However, their work already carries their signature, before they sign it.
Their signature is a blend of things. Including their brushwork, subject matter, lighting or recurring themes/motifs they use. Maybe it’s an unusual technique or visual approach. Or a combination of other things that make their work identifiable as their own.
In short: their work is distinctively theirs.
Your second signature
The same is true in business.
Every small business has a signature. The name of the business, the company name or a trading name, etc.
Only successful small businesses have a second signature: something they created, with a unique blend of what they offer and how they offer it. And like successful artists, this sets their work apart from the masses.
It’s always been like this.
A tiny minority of small business owners in every industry, choose to set themselves apart. These are the providers who successfully charge the highest fees. They can do this, because their clients happily pay a premium for the provider’s signature differences.
That same opportunity is open to you, today. It’s creative marketing, so it doesn’t cost you anything, either.
And if you choose to take it, you’ll get another two life-changing benefits.
- Your clients will remain with you for longer. When your second signature is effective enough, clients won’t look for a better provider. If they do, they won’t find one.
- Your clients will also tell all their friends. In 2026, this is more important than ever before.
So, create that second signature.
Sign your work with it.
You’ll start to quickly attract the most profitable, highest paying clients. They will stay with you for far, far longer. And they will tell everyone about you.
As I pointed out in my previous article, one of the best forms of creative marketing is to get other people to market your business for free.
Why this should matter to you
Your prospective clients now face an endless deluge of AI marketing content from strangers and AI bots. It’s in their email, their LinkedIn account, their text messages, their social platform feeds, their forums and bot calls on their phones.
Because of this, your prospects rely more than ever on friends, family, groups and others they trust.
This second signature opportunity is a proven, powerful way to have trusted people recommend your business to everyone.
And like all my marketing ideas, it costs nothing or almost nothing.
It makes no sense, logically, to ignore the potential. Emotionally, there are a hundred things we can tell ourselves, which make us reject a business opportunity. But we only need one reason to go for it.
I bet you can think of at least one, outstanding reason to put this idea into play.
IMPORTANT: If you want to make more sales, boost your profits and grow an amazing business, this will help you!