Whenever I ask a business owner, why he or she refuses to get professional help in the key areas of their business, the answer is always the same.  They tell me that they can’t afford it.

This answer is based on a 100% incorrect assumption.

The incorrect assumption, is that by not investing in professional help, a business will somehow be in a stronger financial position. The reality is very different, because the price a company pays for neglecting to invest, is a price it pays over and over again, every day.

• The next time you visit a website that looks like crap; so you leave, never to return – That company is paying the price for commercial neglect.
• The next time you find yourself reading about how bad a company’s customer service is – That company is paying the price for commercial neglect.
• The next time you throw a poorly written marketing letter in the bin – That company is paying the price for commercial neglect.

If those people think the price of success is high, wait until they see the cost of failure.