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Give it away

By Jim Connolly | July 8, 2025

give to receive, jim connolly marketing

Here’s a very quick tip, which can dramatically improve things across your entire business.

As someone who has mentored thousands of people over the years, I’ve found that the reason a business isn’t doing great, is often because the business owner isn’t feeling great. Perhaps they don’t feel as motivated, confident or inspired as they would like to be. 

The reason this matters is that our feelings guide our decisions, and our decisions guide our actions. These actions are what determine our results and therefore the success of our business. 

I’ve discovered that the fastest way to genuinely become motivated, confident, inspired (or experience any positive feeling), is for you to give these feelings to others.

Allow me to explain.

My epiphany

I noticed that whenever a client or friend came to me because they were, for example, lacking motivation, and I started to build up their motivation, it always left me feeling massively more motivated.

Then I noticed the exact same thing happened when I helped people feel more confident, inspired, courageous, resourceful, optimistic, fired up or anything else. I would immediately feel radically stronger in whatever area I’d helped them with.

I shared this idea with others and found they had identical, or very similar experiences to mine. 

Here’s what makes this so powerful.

When you give these amazing feelings to others, you become a source of the very thing you give. And it’s an endless source. Because as long as you keep giving, you’ll keep receiving.

It’s a simple technique, which can strengthen the core of everything you do. And you can access it as often as you want to. I use it daily.

Interestingly, this process works regardless of how you do it; face-to-face, Zoom, phone, email, one-to-one / a group of people, social media, podcast, blog post, a handwritten note or any other form of communication.

The next time you want to think more productively and make better business decisions, identify the key feeling or feelings you’re lacking in. Then give others those same feelings.

Don’t wait for motivation, energy, confidence, creativity, calmness or anything else to arrive. Give it away and make it appear.

It’s a wonderful way to enrich yourself, and by extension, enrich others.

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Jim Connolly

Hi! I'm Jim Connolly and I help small business owners to sell more, increase their profits, and grow successful businesses. There are thousands of marketing tips and ideas on this site for you to use. And you won't find any advertising here. Just useful information you can put to work for your business. Enjoy!

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