Did you start using Twitter in order to waste a stack of time attracting “followers”- Or to generate more sales, leads and business connections?
Did you invest in those expensive brochures in order to watch them slowly go out of date – Or to increase the effectiveness of your marketing?
Did you invest in your website in order to remain invisible online – Or to generate a regular, predictable flow of sales, leads and enquiries?
Marketing tip: Focus on your outcome
It’s way too easy to start a marketing activity with all the right intentions, only to realise one day that you have been slowly drifting off course and are now getting little if anything in return.
Grab yourself a coffee and take a few moments to look at your current marketing activities. Are they on track to help you make more sales and generate more high quality business? If not, stop whatever you are doing and either get back on track or develop a more effective marketing strategy.