Last week, for only the 5th time in 4 years, I offered readers of my marketing newsletter a very special free marketing opportunity.
I told them that simply by sending me their contact details, that 10 of them would randomly be selected to have a free, 1 hour telephone based consultation with me. The response was amazing. After all, the newsletter is read by thousands of people, spanning over 100 countries.
I’m writing this post, after calling the first 3 winners to inform them and set up a date for their call.
Winner number 1 was over the moon. He’s been reading my newsletter for 3 years and can’t wait for the call. He’s entered every time I have made this offer and said that right now, his business could really do with some free, specialist marketing help.
Winner number 2 is another long term reader, who is also a student of my motivation master class. She told me how she was really looking forward to our call next week. She is busy getting a stack of questions ready for me, and I am really looking forward to speaking with her.
Winner number 3 had no idea why I was calling her. She then remembered that her son had entered her details, because she needed marketing help. She was downright rude to me and to be honest, the vast majority of people would simply have hung up on her. What she didn’t know, apparently, was that (literally) thousands of people have entered to be chosen for the opportunity, which I had just gifted to her. When she realised the value to her business of that call, her tone changed completely and she was extremely polite.
You know what though?
In 99.9% of cases, this lady would have already blown it with her rudeness and missed the opportunity of working with me, for free, on the development of her business.
There are opportunities around us, all day long.
However, I wonder how many people repel them because of their attitudes?
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.