If you checked out the social media activity of 100 businesspeople, do you think you would find many leaders?
Leaders lead: They have the courage to offer their own unique opinions and views. They act like leaders, from the front.
Followers follow: They copy what others do and share what their leaders have the courage to say and do. They act like followers, hidden within a crowd.
Personally, I see VERY, very few businesspeople in social media with leader profiles. However, I see a LOT of businesspeople, who seem to follow the crowd and just say / do what’s safe – especially on Twitter. They tend to retweet whatever people such as; Guy Kawasaki, Gary Vaynerchuk or Seth Godin etc have to say – But are less inclined to offer their own individual opinion.