This quick marketing tip, will help you communicate with more people in your marketplace than ever before.
If you have studied marketing, you will know how important it is to be able to communicate your message effectively. That makes sense. It’s no good having something great to say, if you can’t get your point across.
However, a less talked about element of marketing communications, is the importance of being able to understand what your marketplace is saying to you. This has never been more important, now that marketing communications are all about “the conversation” and forming a 2-way dialogue with the marketplace.
The challenge many of us face is that as we become adults, we tend to get set in our ways. We consume the radio, TV, newspapers and websites, which are most aligned to how WE think. This is understandable, but it dramatically limits the richness of our experience. In other words, it narrows our view of the world and what millions of other people are saying and thinking.
Communications tip
If you want to be able to communicate effectively, with a larger percentage of your marketplace, I suggest you try this.
Each day, either listen to, read or watch information that you would normally ignore. Just invest 20 or 30 minutes a day. For example, listen to radio stations, which are directed at people in a different age group to you or read some sites / blogs, written for people with different views to your own. Listen to what they are saying and how they say it. It’s a fascinating experience.
This simple (and enjoyable) exercise also enables you to understand what’s important to other people; their hopes and their fears. I promise you that over time, this simple activity will allow you to communicate more effectively, with more people, from more backgrounds than ever before.