As someone who has worked in marketing almost all my adult life, I am a keen student of human behaviour. You know what? After 23 years in the business, I am still often amazed at what I see.
Take yesterday for instance
Following the sad death of Jim Rohn at the weekend, I wrote a brief tribute. After it was published, I was stunned by the number of direct messages I received via Twitter and Friendfeed, from intelligent people, telling me they had never heard of him.
The reason I find this so interesting, is that Jim spoke at over 6,000 events and reached over 4 MILLION people. He was a true thought leader, who focused exclusively on delivering tangible results. But what about value? I recall how Jim was once paid a million dollars by a soft drinks company, for a little of his time and some of his ideas.
By way of contrast, you can hire many of today’s Internet famous thought leaders for relative peanuts.
Here’s my point: We all need to be super-selective regarding the voices we allow to influence us. That’s why I believe it’s important to check from time to time, that we are listening to the right people for what we want to achieve.
Make more sales, boost your profits and grow an amazing business. How? This has already helped hundreds of small business owners → Click here