Small can be beautiful. In commerce, for example, some of the finest businesses are small businesses. It’s easy to see why, when you consider some of the advantages small businesses have over large businesses and corporations:
- Smaller businesses can adapt to new opportunities far quicker than big companies.
- Just as importantly, they can act on decisions quickly too.
- Small businesses can develop deeper, more inter-personal relationships with their clients and customers than corporations can. You can spend $100,000 a year with Apple and I promise you, Steve Jobs still won’t take you out for lunch!
- Small businesses have the ability to offer a truly unique customer experience.
- Small businesses also have the freedom to react to customer complaints with common sense – Rather than a cookie-cutter complaints procedure from head office.
So, whilst you are building your business into the next multi-national conglomerate, take some time to enjoy the many and varied advantages of being small.