Whenever I announce some kind of major breakthrough result, I always get people asking me:
“What’s the secret Jim?”
Sometimes they ask this on Twitter; expecting me to be able to condense an extremely powerful marketing strategy, into 140 characters! (Yes I am serious)
When I answer these questions, I explain that the breakthrough came as a result of smart marketing and hard work. The response then is usually:
“But was there one key thing you did that did the trick?”
At that point, my hand slaps my forehead as I witness yet another person, who is still wasting their time, waiting for magic fixes and silver bullets to turn their results around! They are waiting for the sexy answer, not the right answer.
You increase your sales figures, boost your profits and achieve the quality of life you want, by successfully marketing a great product or service. You can waste a lot of money and years of your life, believing in the concept that some miracle business generation scheme or magical trick will transform your sales results. You have to be smarter than that.
If you are genuinely serious about making your business work, you need to know what to do and how to do it correctly. In other words, you need professional help. You can contact me, you can call someone else, but don’t just carry on wasting time. The clock is ticking. There are only so many days someone can waste, before it’s too late to turn things around.
You achieve the magic, by NOT using tricks
The trick is that there are no tricks. I don’t have any silver bullets, but with great marketing and mentoring, my clients see real magic. That’s because in real life, the people who achieve stunning, bankable results don’t use tricks or quick fixes.
For example, one of my clients earned more last month, than in her best 6 months before she worked with me. That’s truly magical. Another client has seen his training business increase it’s income by 300% and his profits by closer to 450%, at a time when his competitors are going broke! That’s truly magical. No magic tricks, just the result of us working together, and me providing a clear plan, which I coach them through; giving them clarity, focus and progress.
The bottom line: Avoid the schemes and the silver bullet merchants and do the right things, correctly. That’s what we do and it works extremely well!