As yesterday’s post was all about content marketing, I thought today would be the perfect time to explain why I invest so much of my time, sharing ideas and insights with you, here on the blog.
Here are 3 reasons that came to mind immediately.
1. As a fellow business owner, I respect you
Only a small minority of people have the courage to start up a business. Whilst there is no ceiling on what you can earn when you are your own boss, there’s no floor either! It takes guts to leave the regular world of salaried employment, for the uncertainty of working for yourself. You are my kind of person. We both started out with no guarantees, yet we did it anyway.
It’s a LOT easier writing for people, when they have earned your respect.
2. I value you and what you have to say
Successful blogging is all about communication, rather than broadcasting. It’s about the 2-way or multi-way flow of information between people. Whilst I give a lot of valuable information away here, I receive a lot too.
Your comments, emails, tweets and Facebook messages etc, are of huge value to me. Through them, I have met people I would never have known. I have discovered answers and insights, that have been invaluable. I have found fantastic websites, which I had never heard of before. I have discovered products and services, which have been of enormous value to me and my business.
Most importantly, I have made a lot of friends all over the world. If you are a reader of the blog and have not got in touch with me, please do so. I reply to every email and phone call. You can email me at jim (at) jimsmarketingblog.com
3. Blogging is commercially rewarding
Business blogging, when handled correctly, can be extremely rewarding for your business. For instance, by focusing on providing you with as much useful, valuable information as I can, I attract valuable business inquiries all the time.
A perfect example of this happened yesterday. Yesterday’s post was all about content marketing and at the very end of the post, I mentioned that I am launching a new, content marketing program. That post alone, was enough for a reader to call me and get the very first place on the new program! She loved what she saw, like the idea of attracting clients rather than chasing them, and called to book her place. Ironically, her inquiry and subsequent decision to work with me for a year, is a perfect example of the power of content marketing! I will be giving details on the new content marketing program in a few days. If you can’t wait, get in touch!
If you find the blog useful, rest assured that I will continue to work as hard as I can, to be of as much service as I can, to you and your business!