How reliable do your prospective clients think you are?
- If you use social networking sites, can they rely on you to show up regularly and contribute?
- If you write a newsletter, can they rely on you to get each edition out on time?
- If you write a blog, can they rely on you to publish posts on a regular basis?
Until they have the opportunity to work with you and discover how wonderful you are, prospective clients only have your marketplace facing activities, like those I just mentioned, with which to assess how reliable you are.
Building a reputation for reliability is extremely valuable, as it helps you earn the confidence of your marketplace. Use your most visible marketing efforts, to show them that no matter how busy you are, you can be relied upon to show up.