It seems that some readers have noticed that many of their favourite blogs didn’t publish anything, over the recent public holidays. I’ve had a few people on Twitter and several emails, asking why I thought it was, that many of the bloggers who say they schedule weeks worth of content in advance, always seem to miss the days when they are away from the office.
I can only guess why they didn’t publish on those days. Maybe they simply didn’t have anything finished in advance and were spending some time away from work. Good for them! Others may have had some posts pre written and ready to go, but maybe wanted to save them for higher traffic days. Lots of business bloggers have told me they see no value posting on public holidays. They find they get little engagement with so many people away from the office, so it makes more sense for them to hold onto their posts for regular work days.
Those are just educated guesses. I can, however, explain how come I was able to post each day.
Here’s how I do it
It’s actually extremely simple: I prepare my posts well in advance. I write 3 or 4 blog posts, twice a week. Plus, I occasionally dedicate a whole day to writing posts. This means I am always at least a month ahead of myself with content.
These posts are about 95% written, so once a week I grab a handful of them and complete them, before scheduling them to be published. It works. It means I can show up here without having to write during the holidays. It means I only need to write a couple of times a week, so it never gets in the way of my family time or my fee-paying work. It also means I don’t have to rely on “guest” bloggers to provide me with content, as I always have far more content than I actually need.
Sometimes, like over the past few weeks, I publish something every day; occasionally, like today, I publish twice in a day. For example, the post I published this morning was written weeks ago, then I decided to write and publish this post today, because of the time sensitive nature of it. (Today is a public holiday in the UK.) So, if it’s a time sensitive post, I will often publish the post the same day it’s written, otherwise it’s a scheduled post.
From a content marketing perspective, there’s no real need for me to publish as often as I do. I’m driven to share ideas with you here on the blog, because I know many people find these posts as enjoyable to read, as I do to write them. A genuine win-win!
I’d like to know what you think about blogging on a regular basis.
Do you enjoy reading certain blogs regularly? Do you find it challenging to produce posts as often as you would like? Do you think it’s better for bloggers to write less often? Please take a moment to share your feedback!