You have a great opportunity in front of you, right now. It’s your chance to overcome a major small business challenge and reap the rewards.
- Here’s the challenge – Google makes it possible for your prospective clients to find someone offering a similar service as you, for 10% less.
- Here’s the opportunity – If you offer genuinely unique value then you set the fee, not your cheaper competitors.
We each have a choice. We can focus on attracting fee sensitive clients and struggle to be paid what we are worth – OR – We can rise above the competition and build unique value.
Thankfully, the choice is yours. This post will help get you started!