On a visit to The Louvre Museum in Paris, I tested a theory. It was a simple exercise, to demonstrate the way people will follow what you do, if you are prepared to take the lead.
Here’s what I did. I grabbed my camera and very visibly, started taking lots of photos of a fire extinguisher, which was hanging on the wall. It was just a regular, standard issue fire extinguisher.
It must be art
Within seconds, people started looking to see what I was doing. After a couple of minutes, I counted 9 other people, who had come over to take photos of this uninteresting, fire extinguisher. These people had used my enthusiasm for photographing it, as a short-cut in their decision making process, to determine that it was art.
Maybe it was art and they just needed someone to point it out to them?
Why this matters to you
The world is full of people, just waiting to focus on YOUR craft. But first, you need to create your own art and then be willing to stand up and lead them.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.