Here are 5 great questions to help your business thrive in any economy:
- How many leads am I generating each day from my website / blog? Our sites should be a constant source of highly targeted sales leads. If your site is not currently generating as many leads as you can handle, you need to fix that immediately. I’m constantly amazed how many business owners pester people for leads at networking events, when their website or blog could be generating high quality leads for them every day.
- How easy would it be, for someone to write a manual, which explained how to do my job? Whilst every human being is of equal value, those in business with the highest commercial value do work that matters, which can’t be neatly explained in a manual.
- What am I doing, to ensure that the next 12 months will be better than the last 12 months? If business hasn’t been good over the past year, we need to change our direction. It’s way too easy to mistake movement for progress and end up working hard, doing the wrong things. If hard work alone were the secret to success, our grandparents would have been millionaires.
- If my business was perfect in every way, what would it look like? Write your answer down in as much detail as possible. Include everything, from; the type of projects you would be working on, your profit figure and the length of your working day, to the number of hours you would work each week and the location of your business. The clearer a picture you can build of your ideal business, the easier it becomes to direct your current business into that image.
- If my business were to stop trading on Monday, how easy would it be for my clients or customers to replace me? This is similar to question 2, but is focused on the unique value of your business. The easier it is for people to replace us as providers, the more volatile our client list will be and the harder we will find it to attract new clients.