Business owners tend to divide the work required to grow their business, into one of the following two groups:
- Hard work
- Easy work
I’m not so sure that labelling some activities as hard work, really helps us. I believe a more useful way to think of the work we do, is simply to decide if the activity is required or not. If it’s required and we are serious about succeeding, then it needs to be done, even if it’s hard work.
Required work
If there’s something we know we need to do, because it’s a required component for our business to succeed, it’s tough to justify not doing it. The reality is that some essential business activities are easy and others are challenging, but they are all required if we want to succeed.
Labelling certain activities as hard, doesn’t help us get it done. It simply makes it easier for us to justify our inertia in that area.