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Your reputation, Warren Buffett and toothpaste!

By Jim Connolly | March 28, 2012

Pro development topics r

In business, our reputation is priceless. That’s why we need to ensure we do everything we can to enhance it and avoid anything that might damage it.

Warren Buffett summed it up like this:

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”

It’s all too easy to react in the heat of the moment, to say or do something we soon regret, then end up paying a hefty price afterwards. That’s why we benefit so much from acquiring the habit of pausing, before we respond to anything that’s potentially sensitive.

Listen, think, pause then respond.

If we think before we react, we give ourselves the time to act with a calmer and usually clearer mind. It’s easier to stop yourself from saying something toxic, than it is to repair the damage afterwards. As they say, it’s easy to get the toothpaste out of the tube, but it’s a lot harder to get it back in.

Here’s a suggestion. The next time you find yourself in a situation, where you are about to immediately react to something that could be sensitive, stop! Go for a walk, even if it’s just for 10 minutes, then think about how to respond, if indeed you need to respond. It works extremely well.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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