One of the most effective ways to gain a valuable advantage over your competitors, is to do something that generates great results, which they’re not doing.
What I am about to share with you, is a mindset for developing your business, which only a tiny fraction of 1% of small business owners embrace.
How can I build value, today?
As service providers, I’m going to suggest that we need to focus every day, on answering the question: “How do I build value, today?”
Building value into your client relationships can be as simple as sending them a personal, handwritten thank you note, for no reason other than to demonstrate your gratitude for being able to serve them and their business. Business is all about people and the relationships we have with them. The human touch goes a long way, especially today when so much is automated.
It’s also worth mentioning that the value of sending someone a thank you note (or a cupcake) is huge, but the cost to you is peanuts. It’s the recognition people value, not how much you spent on it. In fact, a thoughtful, inexpensive gesture also shows you are adding value to your relationships, rather than trying to ‘bribe’ people with expensive gifts.
Building value within your marketplace can be as easy as starting a newsletter or a blog, like this one, which offers valuable, free information. You will be amazed at how much people will appreciate your help and how willing they will be to share your value with their friends.
It’s not easy, but it is required
Yes, building value also includes more challenging tasks. For example, it takes creative thinking, time and effort to make our products or services increasingly valuable. It’s not easy, but it is required for people like you and me, who want to reach our full potential.