Jim Connolly Marketing

Marketing tips and ideas to help you grow your business

  • Articles
  • About
    • FREE: My very best marketing tips
    • About Jim Connolly
    • Contact
    • Great blogs
    • Commenting Policy
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Bloggers: Are you 1 question away from 10000 daily readers?

By Jim Connolly - Updated: May 28, 2020

marketing lists

In this post, I’m going to share what is easily the single best piece of blogging advice I know.

Here it is: Drum roll please…

If you would like more great people to read your blog, start off by asking yourself the following question:

“If I already had 10,000 prospective clients reading my blog each day, how much time and money would I be prepared to invest in developing it and delivering useful content?”

When I ask people that question, they often say things like:

  • Wow… with 10,000 readers each day, I’d invest as much time as I possibly could.
  • The  blog would be worth a fortune, so I’d invest in a professional design. With all those readers, I wouldn’t want to look cheap.
  • I’d publish posts most days and really work hard to make the content as useful as possible.

Cause and effect

After listening to their answers, I sometimes take a look at their blogs and usually find that they have not invested much time, money or energy into them. They want a highly valuable blog, but they won’t make the commitment required, until after their blog is a success.

That approach is a little like a restaurant owner saying she refuses to serve great food, until after her restaurant if full every night!

My mentor used to say that it would be crazy to walk up to an empty fireplace and expect heat. We know we need to do the work of building the fire and lighting it, before we can enjoy the warmth.

We don’t need to be geniuses to build a successful blog, but we do need to be wise enough to understand that our results will be guided by our actions.

A leap of faith

The people that already have thousands of daily readers, did the work and made the investments before our blogs became popular. We paid the price for success in advance.

That takes a huge leap of faith, but unless you show faith in your blog, you can’t expect others to.

P.S. Still not convinced? Here are 25 Reasons to write a business blog.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

If you found this useful, please share it ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

- Published July 16, 2012

Recent Posts

  • When you enter Attract Mode, people will hire you June 25, 2022
  • A lesson in goal setting from the genius of Michelangelo June 22, 2022
  • Empathy: It’s far more important than you think! June 19, 2022
  • How to thrive during the cost of living crisis June 17, 2022
  • When was the last time you… June 14, 2022
  • Your customer and your business are one June 13, 2022
  • How to get great business ideas June 13, 2022
marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Powered By 20i Green Web Hosting

Categories

  • Blogging (407)
  • Business development (456)
  • Copywriting (296)
  • Email marketing & mail shots (182)
  • General marketing (1,565)
  • How to (299)
  • Misfits (43)
  • Professional development (508)
  • Publish the process (4)
  • Social media marketing (357)
  • Articles
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2022 Jim's Marketing Blog