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Blogging tip: Go with the flow

By Jim Connolly | August 25, 2012

Following 4 interesting emails today (Saturday), I wanted to quickly share a great little blogging tip with you. It’s all about discovering and embracing the best time for you to write your posts.

Time after time

Like many people who publish regular blog posts, I seldom write a post and publish it on the same day. Usually I have posts written between 10 and 14 days in advance. If something time sensitive happens (as with today’s post), you will get the post that day. Otherwise, I write posts in batches and schedule them to go out over the coming days / weeks.

Earlier today, I published a post that was written on Tuesday 14th August (11 days ago). It starts off by mentioning someone who emailed me for advice, but when they received the advice, they decided to ignore it because it wasn’t easy enough.

The light bulb went on!

Within 5 hours of that post going out, I received 4 emails from people who wanted to know if I was referring to them in the post. They all assumed that as the post went out today and they had emailed me recently, it HAD to be them. Ironically, the guy in question didn’t get in touch. None of those who got in touch seemed aware that my blog posts are almost always scheduled and that the post was written over a week before I’d heard from them.

There’s a REALLY good reason why I do this – Hence, this blogging tip!

Blogging Tip: Go with the flow

Many bloggers, especially those who are new to blogging, do not schedule their posts. They write a post when they get an idea, then press publish. That’s it. Job done.

Here’s the tip: If you find yourself struggling to publish useful content as often as you would like, I’d like to suggest YOU try scheduling some posts (unless your topic is time sensitive, obviously.)

The reason is simple. Many people find that when their mind is in the right place for creating content, it’s better for them to go with the flow and keep writing. You may find that it’s a lot more productive, for you to produce a few posts when you feel ‘right’ and then schedule them to be published, rather than try and write when you feel less creative.

Is this a cure-all?

No. It works extremely well for some people and less well for others. However, if you find yourself struggling to publish great content as often as you would like to, it’s worth a go!

PS: I also suggest you read this post – “How to write great creative content, every day.“

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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