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Seek out the dissatisfied (not the disinterested)

By Jim Connolly | August 26, 2013

It’s a fact: People who are happy with their current provider, are not looking for whatever your business is offering.

Even if you’re providing amazing value, it’s invisible to those who are not interested.

Focus on the dissatisfied

Yes, build an awareness of how great your product or service is, so people know who you are and where you are, when they have a need.

However, if you want to have the full attention of people, who are ready to make a purchasing decision right now… seek out the dissatisfied.

It’s a far more rewarding business building strategy, than trying to convince the disinterested.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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