… is that it is risky, courageous and challenging. That’s what makes remarkable work stand out. It’s also why remarkable work attracts so much word of mouth publicity.
Those who want to attract word of mouth, must pay the price in advance. They need to do work, which is worthy of being remarked on or talked about. They need to embrace the risk, summon the courage and rise to the challenge.
Where to begin?
Ask yourself the following question, then take as long as you need to write your answer down:
If people were already talking about my business to their friends, what would I like them to be saying?
Once you’ve come up with your answer, think about it for a while. Next, commit to making the improvements to your business, which would motivate people to say those things about you.
Be the author of your word of mouth referrals
The most successful business owners already do this. They are the authors of what people say about their business.
How?
By creating amazing customer experiences, which people feel they HAVE to share.