You can’t please everyone. If you try to, you will end up playing it safe… being predictable and being ignored.
That’s not a smart move for a business owner.
Alternatively you can embrace criticism
Instead of blending into the background, you can choose to do work that matters. Tell it the way you see it. Put your own dent in the universe. Lead instead of follow.
If you do, you will be criticised. It’s the price you pay for visibility and an indication that people are noticing you. However, if you’re willing to pay the price, the rewards are huge.
In short, it’s impossible to achieve any kind of commercial success, when you’re keeping your head down and being ignored.
If you want to know more about doing work that matters, read this: The key element that’s missing from 99% of businesses!