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Why offering free consultations can be an expensive mistake

By Jim Connolly | June 23, 2014

business development, biz dev

I see a lot of struggling business owners, offering free initial consultations.

They give their time away like it’s of no value… like they are sat in a quiet office, with no clients and nothing to do. That’s a terrible impression to give to their marketplace.

Silencing the alarm doesn’t put out the fire

In other words, giving your time to strangers for free will not solve your marketing problem. It will not provide your business with the high quality leads you need.

  • It will generate interest from time wasters.
  • It will attract freebie hunters, who grab everything that’s offered for free and pay for nothing.
  • However, genuine prospective clients see free consultations as a warning sign. It tells them who to avoid, whose work is clearly not in demand. It repels the very people your business needs.

Never confuse activity with productivity. If you need more, high quality clients, improve your service and / or improve your marketing.

The Marketing Mentor Program: I’ll show you exactly what you need to do, step-by-step, to boost your sales, increase your profits and build the business you’ve always wanted. Then, I'll work alongside you to make it happen. Here's how it works.

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Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

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