Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, and little or no marketing money.

Allow me to explain.

When you find yourself with limited resources, the key is to focus on doing less, but doing better. However, lots of small business owners find they spend a lot of time and/or money on marketing, for relatively little reward.

The most common example is social media marketing. Yes, it can work. But I can’t think of a less effective, yet more demanding and stressful option. There are small business owners who regularly spend their valuable time, feeding content black holes like Instagram, LinkedIn, TikToc, etc. Other’s pay ‘social media managers’ to do it for them. There are much better, easier, faster, free-of charge ways to achieve vastly higher sales results.

Here’s a high impact example of what I mean.

It’s an idea that came to me while enjoying a coffee. And it took the coffee shop owner just 20-minutes to deploy. Today, over a year later, it still gets regular customers from various social media networks, without the coffee shop owner having to invest time on any social network. Read how I did this, here.

Here’s another example.

Attract customers on YouTube… without a YouTube channel

You can achieve high impact results from YouTube, without even having a YouTube channel. And not just results, but results that will put you, your business, products or services in front of thousands of targeted viewers.

No advertising required.

No money required.

Just a high impact marketing idea.

You’re an expert in your area of business. YouTubers who interview, or chat with experts in your business niche, struggle to find enough high-quality people to speak with. This is especially the case with YouTubers who have well-established channels.

Here’s how to start. Email the show’s host with an introduction or call them. When one of them invites you on their channel, you will be swapping your stories or expertize for exposure. So, for their part, the host will let their viewers know who you are and how to contact you. Once you’ve appeared on a number of channels, invites from other show hosts will start coming to you. Remember, YouTubers have the trust of their viewers. Their positive words about you and your services or products, can have off-the-charts sales results… short, medium and long-term.

In short, there are a lot of ways to massively increase your sales or attract new clients, without spending your valuable time or money. You do not need to buy ads, pay social media managers or dance the social media dance.

So please, aim for high impact instead, my friend.