Have you noticed something about the small print we find in marketing and on packaging?
The small print is small for a reason
They don’t really want us to read it! It almost always tells us that the advertising message isn’t as good as it sounds or that the product we’re buying doesn’t look as good as it does on the packaging, etc.
Here’s a thought…
How would you feel, if you read the small print in the marketing or on the packaging of a product, and found that it actually confirmed that the product was as good as they said, in the LARGE print?
How would your prospective clients or customers feel, if YOUR small print did the same — if it showed that you were telling the truth, with nothing to hide in the small print.
Think about that for a moment! There’s some real magic there.
Something to ponder
Could using the small print in a positive way, help you massively improve the impact of your marketing? [Hint — Yes. Yes it could.]
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.